The seed bars they create are delicious, so it was a pleasure to work on a new brand look for another product that delivers.
The good people at Nine already had a distinctive colour they wished to continue with, but also required a clearer communication of their virtues through stronger messages and imagery, with bolder variant differentiation.
We balanced their core brand colour with complementary accents, involved ourselves with the 'menu-style' photography and sharpened up the brand mark, copy and strapline. The look has been rolled out across the range, including the new tastes that have helped retain and increase retail listings.
Now on the shelves at major names like Tesco, we invite you to sample not only a great tasting bar but also a good looking pack.