Tattersalls was founded in 1766 by Richard Tattersall and is now Europe's leading bloodstock auctioneer.
Horsezone, the Number 1 Australian equestrian classified site expanded into the UK and Ireland in association with Tattersalls. As a premium, simple-to-use website, Horsezone was designed to streamline the buying and selling process.
Approached to create ideas to help market the launch, we were delighted that the 'dream' series was adopted and ran across myriad formats, publications and events.
Achieving over 300,000 visitors to the site within 12 months and more than 18,000 Facebook followers, our work put the campaign firmly in the saddle!